In April 2026, Green Index tracked prices across more than 18 supermarket chains in 13 Ukrainian cities — from Lviv to Kryvyi Rih. We analysed over 7,300 data points across five categories: microgreens, basil, potted lettuce, salad mix, and fresh herbs. This is the second month of monitoring, so for the first time we can discuss dynamics — comparing April prices with March on a SKU-by-SKU basis.
Who this report is for: shoppers — to buy smarter; city farmers — to understand market benchmarks; retailers and media — to keep a finger on the pulse of Ukraine’s greens market.
The key comparison metric is price per 100 grams. Pack sizes vary considerably across chains, so only the unit price gives a fair comparison.
Microgreens: Where It Is Cheapest and Who Is on the Market
Microgreens remains the most widely represented category: in April 2026 it was tracked across 13 chains. Shelf availability was around 31% of all monitored positions — meaning nearly one in three products in this category was out of stock. This is a figure worth watching.
Price Range: 45 to 242 UAH per 100 g
The price spread in this category is one of the widest across all five monitored categories. The cheapest positions were recorded at WineTime: mustard, sunflower, and broccoli microgreens in 200 g packs came to 45.0–48.5 UAH per 100 g. Large-format packaging is the key factor — the same producer’s 45 g packs in the same chain cost 242 UAH per 100 g.
A stable mid-range benchmark is “Zeleny Chef” (pea, 90 g): 55.4 UAH/100 g at Kosmos, 56.7 UAH/100 g at Tavria V, and 53–65.8 UAH/100 g at Ideal, depending on the variety.
Chain Rankings by Average Price per 100 g (Available Microgreens)
| Chain | Average price, UAH/100 g | Min. | Max. |
|---|---|---|---|
| Kosmos | 55.4 | 54.4 | 55.6 |
| Tavria V | 56.7 | 56.7 | 56.7 |
| Ideal | 58.5 | 51.0 | 65.8 |
| Chudo Market | 79.8 | 79.8 | 79.8 |
| Vostorg | 89.2 | 71.4 | 100.0 |
| WineTime | 92.6 | 45.0 | 242.2 |
| Novus | 113.1 | 110.0 | 120.0 |
| Auchan | 113.5 | 105.6 | 120.0 |
| Metro | 121.1 | 71.4 | 247.5 |
| Silpo | 122.2 | 66.0 | 238.0 |
| Ultramarket / MegaMarket / Za Raz | 153.4 | 135.0 | 158.0 |
What to Note
Five of the monitored chains had no available microgreens in April: ATB, EkoMarket, Torba, OnDe, and Epicentre. For some, this category is simply not a priority; for others it may be a logistics issue.
At the top of the price range — “Viola” edible flower microgreens at Metro: 242.3 UAH/100 g. At that level, this is less a greens product and more a specialist item for the restaurant market.
City-farmer tip: the average shelf price for microgreens in mass-market chains (Novus, Auchan, Metro) held at 110–125 UAH/100 g in April. This is the benchmark for retail sales of your own product through comparable channels.
Microgreens: March → April
Comparing 65 identical SKUs present in both months gives a clear picture: 39 positions rose in price, 2 fell, and 24 were unchanged. The average change across shared positions was +7.3 UAH/100 g.
The most notable increase was at Silpo: the “Zeleny Chef” line (pea, mix, sunflower) in 50 g packs rose by 9.0–12.2 UAH/100 g (+9–19%). Auchan raised the price of pea microgreens 50 g by +6.6 UAH/100 g.
The sharp drop in Metro’s average price (from 326 to 121 UAH/100 g) is not a real price fall — it reflects a change in product mix. In March, Metro carried expensive Zelen products (sunflower, onion, and flax sprouts at 350–850 UAH/100 g) that disappeared from shelves in April. Prices on the remaining positions barely changed.
Basil: The Widest Price Spread of All Five Categories
Basil is the category where the market has yet to settle on a standard. Products incomparable in format, quality, and price segment sit side by side — which is precisely why calculating price per 100 g, not per pack, matters here more than anywhere else.
From 35 to 284 UAH per 100 g — in April
The cheapest position in April was Vgusto’s plant product (tomato and basil, 200 g) at Kosmos: 35 UAH/100 g. That said, this is a prepared product rather than pure basil.
Among pure basil, Metro offers the best value: “Fermove” red basil in a 200 g pot at 42.5 UAH/100 g, green “Fermove” 150 g at 49.7 UAH/100 g — the most accessible format for fresh potted basil among large chains.
At the other end of the scale — Kosmos: green basil 50 g at 283.6 UAH/100 g. Novus’s green basil (packaged) — 248 UAH/100 g; WineTime green 50 g — 210 UAH/100 g.
Three Segments of the Basil Market (April 2026)
| Segment | Format | Price, UAH/100 g | Where to find |
|---|---|---|---|
| Budget | Large pot 150–200 g | 42–50 | Metro (Fermove) |
| Mid-range | Bunch / pot 50–100 g | 105–165 | WineTime, Ultramarket, Novus, Silpo |
| Premium | Small packaged / individual | 186–284 | Auchan, Novus, Kosmos, Silpo |
Notably, basil availability in April was just 44% of monitored positions — one in two products was out of stock at the time of recording. For comparison, potted lettuce fared better: 49%.
Retail insight: the large pot format (150–200 g) gives shoppers a tangible value advantage and does not necessarily cost the store more. Metro uses this format as a price-anchor offer — and comes out looking strong against competitors.
Basil: March → April
Across 34 shared basil SKUs: 15 positions fell in price, 12 rose, and 7 were unchanged. The average change was +6.5 UAH/100 g, though this figure is skewed by a few sharp moves in both directions.
The most notable reductions: Novus — basil in a 50 g pot −20.0 UAH/100 g (−11%); Silpo — basil bunch 50 g −18.0 UAH/100 g (−11%); Auchan — green basil 50 g −11.8 UAH/100 g. Price increases were mainly at Ultramarket, MegaMarket, and Za Raz: +6–7 UAH/100 g on equivalent positions.
Potted Lettuce: The Most Affordable Greens in April
Potted lettuce had the best availability of all five categories: 49% of positions were in stock in April. It also leads on price accessibility.
Who Sets the Lowest Prices
The absolute price leader per 100 g in April was Auchan with Galicia Greenery Duo lettuce in a 250 g pot: 25.0–25.6 UAH/100 g. The 250 g format provides a substantial unit-price advantage.
Metro and Auchan generally stay in a similar range: average across the chain at 52–59 UAH/100 g. Tavria V and Kosmos are also in this corridor (~57.7 UAH/100 g).
Notably more expensive — ATB: the average here was 100.4 UAH/100 g, with a minimum of 87.8 UAH/100 g. The format is comparable to competitors, but the pricing strategy is very different.
Chain Rankings for Potted Lettuce
| Chain | Average price, UAH/100 g | Min. | Max. |
|---|---|---|---|
| Auchan | 52.1 | 25.0 | 71.7 |
| Tavria V | 57.7 | 57.7 | 57.7 |
| Kosmos | 57.7 | 57.7 | 57.7 |
| Metro | 59.1 | 26.6 | 71.8 |
| Chudo Market | 59.9 | 54.9 | 74.9 |
| ATB | 100.4 | 87.8 | 109.8 |
Potted Lettuce: March → April
Across 18 shared SKUs: 12 positions rose in price, 3 fell, and 3 were unchanged. The average change was +1.2 UAH/100 g — the smallest of all categories; the market remains stable.
The most notable reduction — Chudo Market: leaf lettuce in a 100 g pot fell by −15.0 UAH/100 g (−20%). ATB also edged down: −7.9 UAH/100 g (−7%). Metro, conversely, raised prices on Galicia Greenery Frize and Lollo Biondo in 100 g pots by +5.2 UAH/100 g each. Kosmos saw the sharpest rise in the category: “Gurman” leaf lettuce +10.5 UAH/100 g (+22%).
Salad Mix: “Zelena Hryadka” Dominates, Wide Price Spread
Salad mix had the lowest availability of all five categories: just 26% of positions were in stock at the time of monitoring. The assortment is concentrated around a few key brands, the most prominent being Zelena Hryadka.
Best-Value Positions
The lowest price per 100 g was at EkoMarket: “Salad Mix Zelena Hryadka Lehkyi Den” 170 g at 32.9 UAH/100 g. The same product at Metro and Vostorg — 40.0 UAH/100 g; at Chudo Market — 38.9 UAH/100 g.
“Spanish Taste” mix (200 g) by Zelena Hryadka — 34.4 UAH/100 g at Chudo Market and 42.0 UAH/100 g at Metro and Vostorg.
Fit&Easy Active salad mix (180 g) — another large-format option: 37.6 UAH/100 g at Tavria V and 38.0 UAH/100 g at Kosmos.
Chain Rankings for Salad Mix
| Chain | Average price, UAH/100 g | Min. | Max. |
|---|---|---|---|
| Tavria V | 37.6 | 33.9 | 41.6 |
| Kosmos | 38.0 | 33.9 | 40.8 |
| EkoMarket | 44.3 | 29.4 | 66.6 |
| Chudo Market | 49.2 | 33.8 | 69.9 |
| Vostorg | 50.0 | 31.2 | 79.0 |
| Metro | 50.0 | 31.2 | 79.0 |
| Auchan | 67.9 | 67.9 | 67.9 |
| Silpo | 72.4 | 24.0 | 110.0 |
Practical takeaway: larger pack sizes (170–200 g) give a unit-price advantage of 15–25% compared with compact packs of the same brands. The only caveat is shelf life.
Salad Mix: March → April
Across 17 shared SKUs — an unusual picture for April: 9 positions fell in price, 5 rose, and 3 were unchanged. The average change was −2.1 UAH/100 g. This is the only category where April turned out cheaper than March on a direct comparison basis.
The largest drop — at Silpo: “Microgreen Mix Salad Sprouts” 125 g fell by −18.2 UAH/100 g (−34%). Metro and Vostorg: “Rocket-spinach with mustard dressing” 105 g — −11.0 UAH/100 g (−14%). At the same time, “Salad Mix Zelena Hryadka Lehkyi Den” 170 g at those same chains rose by +6.4 UAH/100 g (+19%) — meaning different products within the same brand moved in opposite directions.
Fresh Herbs: Mint, Coriander, and Dill — Where and at What Price
Fresh herbs is the most format-diverse category: it includes bunches of cut herbs, living pot plants, and packaged produce. Availability in April 2026 was 45%. The most frequently monitored items were parsley, dill, coriander, and mint.
Where Is It Cheapest
Silpo showed the lowest average price in the category: 58.5 UAH/100 g on average, with mint in a 200 g pot at 58.5 UAH/100 g. WineTime’s same mint format (200 g) came to 52.5 UAH/100 g — the lowest price for this item across all monitored chains.
Parsley bunches (30 g) and dill (70 g) at ATB came to 73.0–74.1 UAH/100 g — a moderate level for cut herbs sold in bunches.
Coriander in 50–100 g bunches is available in most chains. The price per 100 g ranges from 79.8 UAH (Ideal) to 99.8 UAH (EkoMarket). Metro and Vostorg offer coriander in 1 kg quantities at 99.7 UAH/100 g — a bulk-purchase format.
Chain Rankings for Fresh Herbs
| Chain | Average price, UAH/100 g | Min. | Max. |
|---|---|---|---|
| Silpo | 58.5 | 49.5 | 59.5 |
| ATB | 73.6 | 73.0 | 74.1 |
| Ideal | 79.8 | 79.8 | 79.8 |
| Novus | 80.5 | 69.5 | 100.0 |
| WineTime | 83.2 | 52.5 | 140.0 |
| Torba | 87.2 | 71.8 | 91.0 |
| Kosmos | 88.0 | 79.8 | 94.4 |
| Metro | 98.8 | 64.0 | 128.0 |
| Vostorg | 99.7 | 97.5 | 104.0 |
| Auchan | 101.1 | 51.2 | 137.6 |
| Ultramarket / MegaMarket / Za Raz | 103.5 | 103.5 | 103.5 |
| Tavria V | 114.9 | 83.8 | 158.8 |
Fresh Herbs: March → April
Across 17 shared SKUs: 12 positions rose in price, 2 fell, and 3 were unchanged. The average change was +6.2 UAH/100 g. The sharpest increases were for cut herbs in bunches at ATB: parsley 30 g — +9.3 UAH/100 g (+15%), dill 70 g — +11.1 UAH/100 g (+18%). Metro raised the price of “Metro Chef” coriander 50 g by +7.7 UAH/100 g (+7%). Auchan raised mint in a 200 g pot by +5.3 UAH/100 g (+10%). On the other side — Metro reduced the price of “Fermove” mint in a 100 g pot: −8.3 UAH/100 g (−10%).
Summary: What April Tells Us About the Market
April is the first month in which Green Index can speak about dynamics rather than snapshots alone. And those dynamics are uneven: the market is not moving in a single direction.
Price growth dominates. In three of five categories, the majority of shared SKUs rose in price: microgreens (+7.3 UAH/100 g on average across shared positions), fresh herbs (+6.2 UAH/100 g), and basil (+6.5 UAH/100 g). The exceptions are salad mix — where April was cheaper (−2.1 UAH/100 g) — and potted lettuce, where the change was minimal (+1.2 UAH/100 g).
Larger packs are always better value. Across all five categories, packs of 150–200 g deliver a unit price 1.5–3× lower than compact equivalents of the same brands. The only constraint is shelf life.
Price leaders differ by category. Cheapest microgreens — at Kosmos and Tavria V. Best-value basil — at Metro. Potted lettuce — at Auchan. Salad mix — at Tavria V and Kosmos. Fresh herbs — at Silpo and WineTime. No single chain wins across all categories simultaneously.
Availability is a serious problem. Only 26–49% of positions across the different categories were in stock at the time of recording. Particularly critical — microgreens (31%) and salad mix (26%). This is a signal for both retailers and suppliers.
13 cities under monitoring — from Lviv to Kryvyi Rih, from Rivne to Zaporizhzhia. Regional price differences exist, but are considerably smaller than the differences between pack formats within a single city.
If this analysis is useful to you — follow our channels: Facebook, Instagram, Telegram. The next Green Index — for May 2026 — will be published in early June.
Data collected in April 2026. Monitoring covers retail prices across Auchan, Metro, Novus, Silpo, WineTime, EkoMarket, Chudo Market, ATB, Torba, Ideal, Kosmos, Tavria V, Ultramarket, MegaMarket, Za Raz, Vostorg, OnDe, and Epicentre in 13 Ukrainian cities.
