Imagine a sprayer that does not blanket a field with chemicals uniformly, but sees each plant individually — and treats only the ones that need it. That is exactly what the ARA system from Swiss company Ecorobotix does, and in 2025 it secured one of the largest investment rounds in agri-robotics: $150 million.
How the technology works
The machine moves through the field and identifies plants in real time using computer vision and artificial intelligence. When it detects a weed, it treats it with precision down to 6×6 centimetres. The crop alongside receives not a single drop of chemical.
The result: a reduction in crop protection product use of up to 95% compared to conventional broadcast spraying. This is not just a cost saving — it is a fundamentally different model of field protection.
Why this matters for organic production
Organic farmers have traditionally had a limited arsenal of crop protection tools. An AI sprayer allows even approved organic inputs to be applied so precisely and sparingly that their effectiveness multiplies. Less product — more protection.
Is this realistically available in Ukraine?
For now Ecorobotix is targeting large commercial operations in Europe and North America. But $150 million in investment is a signal: the company is preparing for global expansion. Ukrainian agri-holdings and large organic producers should start tracking this solution today.
Smaller operations can apply the same principle through precision-spraying drones — a technology already available on the market.
